...what is happening right now in this comments section? I came here to get a thoughtful response about the video, or a brief description at least (videos at work aren't a fantastic idea), and all I see currently are "great video!" and "Steli is neato!"
Yeah that is suspicious. Especially this one: "Amazed at what I learned from a 45 min video." By "raybeorn 18 minutes ago" Maybe he watched it before the post.
Sales hacking in this context means using very leveraged strategies to get to results a lot faster with less resources.
This talk is focused on founders who need to hustle and close customers fast without any prior credibility and sales experience.
I agree that "hacking" is overused these days but I still decided to use it because it attracts the right audience and creates the right expectations if that makes sense
What does that even mean, in this context? "Leveraged" has a specific meaning in physics/engineering, in finance, and negotiation, but I don't know what it would mean in the context of sales. Like go into a lot of debt to spend money on marketing?
Sacrifice personal sense of comfort and shame, to get better results faster? ;)
I've already trained my brain to filter buzzwords like "hustling" or "hacking" or "disrupt" etc, so this doesn't bother me. The talk was ace. I was at Pioneers two weeks ago but only caught the 2nd half of it. Huge thanks for putting this on youtube!
I am currently the Director of Sales @ Krossover Intelligence. I have worked with Steli in the past and he is a master of sales techniques. His tactics are efficient and most of all they work.
Also, title seems click-baity.
This smells.