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I'll believe "amazon is selling cars" when:

* price listed on the website is "firm" and non-negotiable

* price on website is way below MSRP

* car comes with 2-day amazon prime delivery :)

* I can get most major models I would want

IMHO referrals back to a dealer are pointless.

from my perspective, the #1 reason shopping for cars sucks (compared to flat panel TV) is that you can't get a price without dealing with a dealer. and yes, even if you call the dealer a consultant. just an awkward conversation all around.

The #2 reason shopping for cars sucks is that unless you're an absolutely savage negotiator, you'll always be wondering whether you could have gotten a better price. the current trend of non-negotiable prices sold by consultants doesn't really change that, i assume it is a clever way to disarm prospective clients.



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