It seems to me as if Tim Cook basically believes that Apple's secrecy about products is a good idea, but is also pragmatic and is willing to be open about screwups/future plans when he thinks it will pay off.
> open about screwups/future plans when he thinks it will pay off.
I'd talk about "ongoing" plans here, considering history (iMovie and FCPX) it's likely the plan was "rebuild from a cleaner slate" all along, but it's good seeing it actually spelled out for once.
Might have been better if they'd spelled out a bit earlier, but at least users are not left completely in the dark and praying for salvation as they were with iMovie '08.
It seems to me as if Tim Cook basically believes that Apple's secrecy about products is a good idea, but is also pragmatic and is willing to be open about screwups/future plans when he thinks it will pay off.