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My claim is no more statistical nonsense than the original tweet that claimed successful ceos don't blog.

My point is simply that blogging is a proven, repeatable strategy for building an audience. An audience that trusts you and is happy to give you their money.

Whereas not-blogging is at best a shaky correlation to successful ceos and their success is just as likely to be despite their not blogging than because they save two hours a week not blogging.



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