I don't know why startups think this practice works. It doesn't. Every day I'm nailed with 2 or 3 of these emails from startup founders who spamming other startup founders.
I'd love to start a conversation around this shitty (but all to common) practice and spin it around into one that offers more positive suggestions to these naive marketers who don't know any better. I'll start:
1) Use a tool called Muckrack to search for reporters discussing topics relevant to your industry. Then use the platform to pitch them directly on why your story is worth telling.
The only thing that bothers me are sales people that follow up on those mails every few weeks forever until you reply to them.