Up front, social media is largely about signalling. If X is deemed unpopular amongst 'those in the know', you signal your disapproval and vice versa.
Context matters a lot for Microsoft.
Amongst older people, there are enough casualties of Microsoft's success around to warrant a default hatred for the company and it's values.
However, the saddest indictment is even at the height of their success many people didn't like or even hated using their products (take the parody of Windows/BG in South Park the movie in 1999 as an example if you like).
So I think Microsoft as a deserved reputation for considering the enjoyment of their products as a separate from the success of their business, at least in the mainstream. It's not to say that Microsoft don't do good products, but it's difficult to regain trust which is lost.
Context matters a lot for Microsoft.
Amongst older people, there are enough casualties of Microsoft's success around to warrant a default hatred for the company and it's values.
However, the saddest indictment is even at the height of their success many people didn't like or even hated using their products (take the parody of Windows/BG in South Park the movie in 1999 as an example if you like).
So I think Microsoft as a deserved reputation for considering the enjoyment of their products as a separate from the success of their business, at least in the mainstream. It's not to say that Microsoft don't do good products, but it's difficult to regain trust which is lost.