Using Personas for Copywriting and AB Testing

[michaelbuckbee]

http://blog.optimizationrobot.com/using-personas-for-copywriting-and-ab-testing/

[itengelhardt]

I am seriously interested in this topic, but I find it really hard to work with personas. I've tried it numerous times in other fields (e.g. software development), but it just never worked for me. Maybe this is a personality thing :-/

[michaelbuckbee → itengelhardt]

That's a valid point, if you want just a quick list of what to put in a Persona you can jump straight to the Google Docs Spreadsheet here:

https://docs.google.com/spreadsheet/ccc?key=0Au0FugutnpOvdFd...