They will get positions where the key factor is price. Many purchasing decisions aren't based solely (or even chiefly) on price.
You have to decide where you fit and act (and charge) accordingly. There's an entire spectrum of rates, and there's no iron law that says one has to fit in at the bottom.
Exactly right. And spot on about choosing your place in the stack - to some extent, it is as simple as deciding to be a higher-value worker. Of course, you will need to have a convincing history to back you up.
For example, a friend of mine markets himself as basically a part-time CTO. He's been there, done that at a number of startups over the years, team lead the last few, a strong record of delivery. Management (who are not or only partially technical) does not hire him for his programming skills - that is not even a question at the (short, single) interview. He develops software, yes, but the main priority is giving management confidence that their software story is in safe, experienced hands, gives them someone to interface with, and frees up their bandwidth for other concerns. This guy makes well over six figures working part time.
It's no secret that many startup founders come from finance - and despite their bad rap here on HN, mostly they are very smart, decent people. But they don't know tech like we do. What are their needs? What are their fears?
They're not looking for the cheapest typist in town. They're looking for a credible partner to take co-ownership of the tech side of things. Maybe that's taking co-ownership of the mobile product, or something more inclusive, it doesn't matter - they just don't want to have to worry about it. So be that person who can take care of that for them.
And one more thing. There is a bizarre tendency in the software world to eschew anything that smells like management, and to almost revel in the fact that IT people can often get away with dressing down at work. Don't do that. Always wear a suit, or at least a shirt. Business has rules, and the dress code is one of them. Demonstrate at the very first impression that you understand this, and you will gain a lot of respect. Suddenly, you are not just another slob typing gibberish in his dirty t-shirt, you are a fellow manager, but with rare and valuable technical skills. Big, big difference.
