"Bitmessage is a P2P communications protocol used to send encrypted messages to another person or to many subscribers. It is decentralized and trustless, meaning that you need-not inherently trust any entities like root certificate authorities. It uses strong authentication which means that the sender of a message cannot be spoofed, and it aims to hide "non-content" data, like the sender and receiver of messages, from passive eavesdroppers like those running warrantless wiretapping programs."
https://bitmessage.org/wiki/Main_Page
tldr: It's like encrypted IRC (without an IRC server).