I bought the book because Tom Byers is great, although I haven't read it cover to cover.
As much as it's possible to reduce entrepreneurship to 'theory', this book does a good job of it. It's good to be able to structure your thinking about strategy and marketing and operations etc, although I think in reality most entrepreneurs are so busy trying to execute that strategies are pretty quickly thrown out the window :)
Check it out in the library or bookstore before you buy it. An alternative is New Venture Creation by Timmons and Spinelli, which I quite like.
As much as it's possible to reduce entrepreneurship to 'theory', this book does a good job of it. It's good to be able to structure your thinking about strategy and marketing and operations etc, although I think in reality most entrepreneurs are so busy trying to execute that strategies are pretty quickly thrown out the window :)
Check it out in the library or bookstore before you buy it. An alternative is New Venture Creation by Timmons and Spinelli, which I quite like.