Google AD CLICKS increased by 22% and PPC went down 4%-8% so Googe made it up on volume. If showing more ads and/or making ads better than organic search is "optimizing for the 99% use case" then you aright.
But as shown on a few comments below Google in many cases shows only ads on the first browser screen. Terrible for users and terrible for Google long term. They should enjoy the steroid boost while it lasts.
Google AD CLICKS increased by 22% and PPC went down 4%-8% so Googe made it up on volume. If showing more ads and/or making ads better than organic search is "optimizing for the 99% use case" then you aright.
But as shown on a few comments below Google in many cases shows only ads on the first browser screen. Terrible for users and terrible for Google long term. They should enjoy the steroid boost while it lasts.