"The world just got unbundled. Like it or not, there you are."
The world has been unbundled for some time. Some largish media companies have a history of making a stink about this in the form of trying to stop what they mistakenly called "deep linking". As if the Web were not, you know, a web, but rather a nice linear set of defined paths and pages.
Godin's advice isn't wrong or bad, but it's something that information architects have been pointing out for some time now; you cannot assume how a user reaches any give page.
The world has been unbundled for some time. Some largish media companies have a history of making a stink about this in the form of trying to stop what they mistakenly called "deep linking". As if the Web were not, you know, a web, but rather a nice linear set of defined paths and pages.
Godin's advice isn't wrong or bad, but it's something that information architects have been pointing out for some time now; you cannot assume how a user reaches any give page.