I've repeated this many times and it's never a popular idea, but here goes: it's because they retain UI/UX designers on permanent staff, when they likely have actual new work about one month in twelve, from what I gather.
This isn't an attack on UI/UX people, it is only to suggest perhaps that industry would be better structured if everyone worked at agencies that recovered an employee's yearly salary in exchange for a month of their time. No pointless work generation that hurts the masses just to hit bonus targets.
I couldn't disagree more. UI/UX design sits at the intersection of business objectives and user behaviour (i.e. what the business wants / what the users want). The idea of iterating your UI one month a year is borderline suicidal.
If you're calling it "pointless work generation that hurts the masses", there must be something dysfunctional about your past experiences with UI/UX design people / processes in the organisations you've worked in.
This isn't an attack on UI/UX people, it is only to suggest perhaps that industry would be better structured if everyone worked at agencies that recovered an employee's yearly salary in exchange for a month of their time. No pointless work generation that hurts the masses just to hit bonus targets.