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Or go straight to the source, Evidon's FAQ page:

https://www.ghostery.com/faq#q16

"GhostRank data helps them market to consumers more transparently, better manage their web properties, and comply with privacy standards. "

And when GhostRank is enabled it isn't perceived as being a bad thing by the advertising industry:

“When a new web tracker comes on the scene, they often want to be listed in Ghostery. It’s proof that they’ve arrived and have influence"

says the CEO, at

http://venturebeat.com/2012/07/31/ghostery-a-web-tracking-bl...



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