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...the only radio in it is Bluetooth...

I guess I just assumed from the comment in the video about SMS that it would integrate a Qualcomm chip or something. But now that you mention it, that seems a stretch. Such a component would serve no other purpose, and really change the pricing.

...the first line of electric bicycles...

Really suspect that "the" should be "our". I have sympathy for non-native speakers of English, but this is an error that ought to be fixed, since it really undermines their credibility.




...really change the pricing.

By about $60: https://www.sparkfun.com/products/9533


More like by about $240. Most hardware has at least a 4x markup from BOM to MSRP. They're not selling it for BOM cost plus a flat 'profit'.

Of course sparkfun also isn't selling at cost. That module probably costs them $30 in volume. So maybe it would only be $120 in added cost.




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