Increasing margins and profits are not a predictor of success in this business:
''We are experiencing marked improvements in our gross margins as a result of lower component costs and strong sales of the computers we introduced a year ago,'' John Sculley, Apple's chairman and chief executive, said in a statement. ''At the same time, we continue to focus on managing the growth in our operating expenses.''
''We are experiencing marked improvements in our gross margins as a result of lower component costs and strong sales of the computers we introduced a year ago,'' John Sculley, Apple's chairman and chief executive, said in a statement. ''At the same time, we continue to focus on managing the growth in our operating expenses.''
http://www.nytimes.com/1990/04/19/business/company-earnings-...