The amount of actual actionable information you can get from a gene map like that is.... a LOT more limited than people such as 23AndMe customers think.
I wouldn't be so sure that 23andMe's business model depends on their customers being uninformed -- for $99, you don't need a vast amount of actionable investment to justify the purchase. Hell, getting your teeth cleaned without insurance can easily cost you more than $100. I wasn't expecting a ton of actionable insight from 23andme, but I don't regret spending the $99.
I wouldn't be so sure that 23andMe's business model depends on their customers being uninformed -- for $99, you don't need a vast amount of actionable investment to justify the purchase. Hell, getting your teeth cleaned without insurance can easily cost you more than $100. I wasn't expecting a ton of actionable insight from 23andme, but I don't regret spending the $99.