Because every other small business loan on the planet (that isn't between family members) involves interest and the possibility of profit for the lender. It's not necessarily the case, which is why I said "slightly" misleading, but it still needs to be pointed out much more often than it actually is in media coverage of Kiva. This might be partially because reporters are sympathetic to Kiva and don't want to say anything that would rain on their PR parade, but I think it's just as likely that the people reporting don't realize these loans are complete charity.
