Sorry but that's a pretty outlandish statement. dogs may occasionally act like people, and they may require management, but they are not people. It doesn't follow that if you can't/haven't managed dogs you have no hope with people. I've done both and it's a different ball game.
Seriously? If you try to control people pain and reward system, most people see through it and hate you for it.
You want them to have a innate feeling of accomplishment. You completed something difficult? And that felt good. You don't need cookies from a master for that.
The number one thing you need to do, is set something up which they can measure themselves against. 90% of the time people will enjoy improving it, without any input.
The world isn't full of self-involved creatives who just want to create to create. Most people like being rewarded (money), promoted (power), and growing in their positions (knowledge).
I am allergic to dogs so never learned how to take care of one. I seem able to manage others effectively and of course always more to learn. Honestly, a pretty odd choice for a book. If you really believe that book is a prerequisite, wouldn't it be better for that person to just get a dog?
If you "just get a dog," are you assuming everybody has innate knowledge on how to raise and train a dog?
It takes—looping back to the main point here—education to know the best ways to take care of a dog. Sure, you can just practice by trial and error for a while, or you could use knowledge from people who have done The Right Thing for years and get ahead of many common mistakes you would have made out of "intuition."
