Excellent point and I hope the founders are listening. Target 1-3 very specific use cases and push that hard. It has gotten a lot of buzz around SEO circles so hopefully that community will support this project if they feel it helps enough in their day to day jobs.
Hey Tom, sent you a tweet, but would love your feedback on a content marketing/influencer app I just launched as well. It's at www.buzzsumo.com . Would you find it useful in your day to day job?