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> It's because Google and Apple want it that way

I fail to see where they have had any influence. Apple at least has historically priced a number of their applications pretty high (not all of them though, basically "core feature" applications such as ibooks or podcasts were free, but iwork applications are $10 each, and garageband and imovie are $5)

> also because developers are slashing prices to the extreme to compete.

Mostly that one, from very early on there's been an insane tendency to price-dump and race to the bottom.

> That would certainly result in higher prices.

It would also result in extremely low sales, as known by anyone who developed for S60 or Blackberry back in the bad old days.

> If a large enough group of people start raising awareness and refusing to release their work for peanuts we'll see a shift in the market price towards more realistic numbers.

That's completely unrealistic. It would require a buy-in from every single developer.



> Apple at least has historically priced a number of their applications pretty high

This is incorrect. Apple has historically priced their software very low, and their hardware very high. Their office suite is very inexpensive compared to MS Office, for instance. Their OS is also very inexpensive compare to Windows.

On the mobile side, their $5 and $10 price points make it hard for others to justify charging that much for less complex software (a point corresation has also made).

Their software pricing agrees with the points Spolsky made on http://www.joelonsoftware.com/articles/StrategyLetterV.html .

Now of course they are giving away their mobile software, which I think helps both themselves and 3rd party developers, so I think it's one of the few steps they've taken to help 3rd party developers charge more. (Last time around it was the creation of a "premium" category.)


Final Cut Pro? Aperture?

Apple's consumer apps were cheap, not business apps.


but iwork applications are $10 each, and garageband and imovie are $5

These are enormously complex, rich applications that supplant historic applications costing hundreds of dollars. If Garageband is $5, it makes it that much more difficult for anyone not making a significant application with a team of developers to demonstrate value for a couple of dollars.




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