1) Charges $12 up front 2) Shows the movie for free with ads 3) Allows you to decide if you want to pay $3 for each quarter of the movie
Easy: #2 or #3, then #1.
Slightly revising my position: The order in which people would choose this doesn't really matter
Apparently we don't pay enough.
It seems that because you're comfortable paying for a product that you're actually more valuable to advertise to.
1) Charges $12 up front 2) Shows the movie for free with ads 3) Allows you to decide if you want to pay $3 for each quarter of the movie
Easy: #2 or #3, then #1.