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Totally agree. If you had four movie theaters that:

1) Charges $12 up front 2) Shows the movie for free with ads 3) Allows you to decide if you want to pay $3 for each quarter of the movie

Easy: #2 or #3, then #1.




I wrote up my thoughts on this: http://whoo.ps/2013/09/29/cognitive-drain-theory-of-why-paid...

Slightly revising my position: The order in which people would choose this doesn't really matter


You would rather watch the movie with ads?? Really? I would pay to get rid of ads everywhere.


That is not a popular stance. See cable television.


Sad thing is, even if we pay, we still get ads. Like before the movie is shown.

Apparently we don't pay enough.


This happens in Australia as well, the cable TV channels actually show more ads than comparable ones on free to air TV.

It seems that because you're comfortable paying for a product that you're actually more valuable to advertise to.


See Netflix.


I wouldn't, the majority would




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