Could the anti-network effect be addressed by targeting niche markets? A renewed focus on Enterprise, for example, or a marketing strategy that paints them as a "premium" consumer choice.
I definitely agree with this. With all these multi-featured & difficult to secure smartphones out there, we definitely have an untapped market in enterprise-secure smartphones in the same way box.com is the enterprise-version[1] of dropbox.com.
1. Note I'm avoiding the argument about what makes dropbox less secure than box.com. I have no idea, but somehow box.com is making money. The company I work for mandated box.com over dropbox citing "security concerns". Whatever the reason/mindset exists that concludes dropbox is less secure than https://www.box.com/enterprise/ , is the same mindset that would buy "enterprise-secure" smartphone over whatever trendy iOS/Android phone is available.
I can't get to box.com myself to see if it's any different, but I do know that dropbox has full access to files you store on their servers. That's an automatic red flag for a lot of companies.
