Your name doesn't speak to your audience. What % of foodies know what 'querty' means? My guess: very few (in contrast, stackoverflow is a great name, because it is a phrase that has significant meaning to the target audience). If you're targeting gourmet chefs, something like burntgarlic.com would be analogous to stackoverflow.com, etc.
Hey thanks for the feedback. I took your idea of burnt garlic, if you don't mind. Burnt Garlic was taken, so I registered http://brntgarlic.com instead. A bit 2.0ish but I like it.
Thats actually a really great point. I guess we thought people would know what qwerty meant. A hybring of food, and computers. Something we will really think about.
Perhaps you should focus your target on simply foodies, rather than foodies + computer geeks. Simplifying will pay off when making decisions in the future. Rather than thinking "what would a food-lover/computer geek want?", you should be asking "what would a food-lover want?"
I'm guessing the food-lover audience is broader and probably more appealing. burntgarlic would be a cool domain name. As a computer geek, some of the food questions I've always had rarely relates to anything computer related. Here's a few:
how to remove skin from tomatoes, peppers, etc? some chefs use open flame, others use submersion in boiling water.
when should one use a mortar over a coffee grinder for creating custom mixed spices?
Yogurt is added into Naan bread for body, why does this work and what other non-dairy alternatives can we use for similar effect?
In what cases would rice wine work better than grape wine (for saute dishes).
Your name doesn't speak to your audience. What % of foodies know what 'querty' means? My guess: very few (in contrast, stackoverflow is a great name, because it is a phrase that has significant meaning to the target audience). If you're targeting gourmet chefs, something like burntgarlic.com would be analogous to stackoverflow.com, etc.