While the author gives some great tips about product design, I don't think it's fair to say that Dribbble is belittling product design. You don't really get the full picture with each shot. You don't know what the designer's agenda is with that particular image, whether it's for fun or is going to be implemented in an actual product. I doubt that all designers on Dribbble go in head-first by only caring about the visuals. I can see where the author tried to go with this article, but I don't think that you can really place a single label on an entire community.
