I hope Formula E serves as an excellent gateway drug into something more, erm, exciting.
Watching refrigerators go around a racing track for an hour at a time, with no car endurance, making no noise, doesn't sound like an enjoyable way to spend an afternoon.
I'm curious if you saw the video at the bottom of the article. There's a small clip of the sound the cars make. It certainly won't be as loud as the current engines, but I don't think they'll be making "no noise".
Watching refrigerators go around a racing track for an hour at a time, with no car endurance, making no noise, doesn't sound like an enjoyable way to spend an afternoon.
Hopefully F1 viewership will go up.