i think a discussion of the next wave of e-commerce is incomplete without talking about the role of social. amazon stands firm against in the rise of zappos because it is more social, more reviews deliver more relevant/engaging content that lead to sales.
one the other side you have threadless, offering a highly social and interactive buying experience that no other retailer can match.
additionally add in winelibrary.tv for a diff kind of social, where a daily interactive show and lots of personal brand set the tone for a fun buying experience.
e-commerce is in fact experiencing many new waves, partly due to the massive efforts by small software firms building free or cheap social apps, and smart e-commerce sites that are leveraging these platforms to connect with customers. while web 2.0 has monitization issues and an unhealthy reliance on boring Ads, e-commerce has a lot to gain from web 2.0 and a direct way to turn all that social activity in cash. exciting times indeed.
one the other side you have threadless, offering a highly social and interactive buying experience that no other retailer can match.
additionally add in winelibrary.tv for a diff kind of social, where a daily interactive show and lots of personal brand set the tone for a fun buying experience.
e-commerce is in fact experiencing many new waves, partly due to the massive efforts by small software firms building free or cheap social apps, and smart e-commerce sites that are leveraging these platforms to connect with customers. while web 2.0 has monitization issues and an unhealthy reliance on boring Ads, e-commerce has a lot to gain from web 2.0 and a direct way to turn all that social activity in cash. exciting times indeed.