My brother bought a new dishwasher not long ago. He knew for months that he really needed one, and there was circa 2 years that he wanted one.
For considered purchases, there's generally a long period before a clear intention to purchase where people have some awareness of the need. During that period, they're very open to information on products. If they're at a friend's house, they might say, "Hey, how do you like that dishwasher?" And if they see an ad for a dishwasher, they're more likely to pay attention.
Google does very well once people have decided to search. Twitter will be better for getting them before the conscious decision to take action. And it will also be good for the (often long) period between first Google search and actual purchase.
My brother bought a new dishwasher not long ago. He knew for months that he really needed one, and there was circa 2 years that he wanted one.
For considered purchases, there's generally a long period before a clear intention to purchase where people have some awareness of the need. During that period, they're very open to information on products. If they're at a friend's house, they might say, "Hey, how do you like that dishwasher?" And if they see an ad for a dishwasher, they're more likely to pay attention.
Google does very well once people have decided to search. Twitter will be better for getting them before the conscious decision to take action. And it will also be good for the (often long) period between first Google search and actual purchase.