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I doubt it, that's more of a cultural thing instilled by Jobs, it's sort of entrenched as the "Apple way" of doing things. Big Cultural changes in an org typically come about when things are going badly.

The leaking is going to be hard to stop because Apple largely outsources its manufacturing and is now closely watched (compared to pre-ipod and iphone days). It's hard to enforce secrecy along the entire process when the process is run by third parties and spread around the world.




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