When Toyota's ad agency Saatchi was confronted about the misuse, they offered a flat fee of $500 (if I recall correctly ) for each photo. Several of the photographers took the deal. A group of around 10 of us hired a lawyer and settled for much more (withholding amount was part of the deal) per infringement.
After the infringement was discovered and before the settlement, I did have to register the photo with the US copyright office. It was a simple procedure and I think I paid $35. This was done to establish that I did indeed hold the copyright Toyota and friends infringed.
When Toyota's ad agency Saatchi was confronted about the misuse, they offered a flat fee of $500 (if I recall correctly ) for each photo. Several of the photographers took the deal. A group of around 10 of us hired a lawyer and settled for much more (withholding amount was part of the deal) per infringement.