Yeah, the organization's a mess, but there are some gems in there, like:
> Trader Joe's [in avoiding loyalty programs, coupons, and retailer trade fairs] spares itself the cognitive overhead required to rationalize complicating the living shit out of everything
Should have maybe been broken into a series of two paragraph articles.
This was a really bad example. Trader Joe's repackages (almost) everything under their own brand so you can't recognize and buy the product elsewhere. So technically it's (almost) all BS.
You've got this backwards. TJ sells name brand products at a discount that can be fairly steep. The product manufacturers are incentivized to camouflage this (via the TJ label) so as not to cannibalize their higher margin brand name sales.
> Trader Joe's [in avoiding loyalty programs, coupons, and retailer trade fairs] spares itself the cognitive overhead required to rationalize complicating the living shit out of everything
Should have maybe been broken into a series of two paragraph articles.