The origin of a word has ZERO no relevance, how can it? May only French speaking countries be the places where the phenomenon of entrepreneurialism exists, with the phenomenon occurring only to smaller extents in other countries. Invention of a word does not give you the sole or even the greatest entitlement to its meaning.
American product logos typically employ more effects, like swirls, gradients, shadows, perspective, highlighting, etc. than European counterparts. My personal opinion is that they usually look better and more inviting. But not in the case of this logo. Holy hell does this logo suck in all sorts of ways.
