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how shortsighted are artists, musicians and producers, who are not thinking of reaching out to fans through interactive digital experiences

That's nice if you have a good marketing budget but most indie musicians, especially electronic ones, can't easily afford a video, never mind an interactive experience. It is possible and I have some interest in that aspect of things since my approach is heavily sequencer-based, but the more work goes into the music (as opposed to using canned loops) the fewer resources are available for other things.



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