On: Kit Kat's homepage is currently a parody of Android announcement page

[potatolicious]

Marketing is a tricky beast. Sometimes "viral" things like these will drive more traffic (and thus, awareness of your product) than money can buy.

As for who visits these sites? Almost no one. Until they pull a PR stunt like the one that just happened.

[pdenya → potatolicious]

Many/Most brands in this don't-need-their-own-site category have PR stunts continually in the works with their homepage just pointing to their latest microsite.