The author conveniently forgets to note that putting the company's visual design in a blog does cost something and requres someone that knows things like HTML and CSS.
Using a blog is probably the best choice for many companies, but it's not totally free (unless you want to use on of the standard themes, in which case people who have seen the same design on ten other sites will wonder what's going on - "is this a serious company?").
Using a blog is probably the best choice for many companies, but it's not totally free (unless you want to use on of the standard themes, in which case people who have seen the same design on ten other sites will wonder what's going on - "is this a serious company?").