Ask HN: Lean real-estate start-up - advice needed

[rayhano]

My name is Rayhan and our start-up product is an app to list property from a phone. http://wigwamm.com

I have domain experience (13 years overseeing a property rental and management business), however, it seemed paramount to get out and speak to potential customers.

Below are the results of an afternoon of walking into customers' offices cold, asking a few questions.

What I want to ask of you all are thoughts on the feedback vs product.

10 out of 13 agents visited in Stoke Newington gave me time for a solid Q&A:

Q1. How long after client instructs till property advertised online: 2x 3-6; 5x within 24 hours; 4x more than 24 hours

Q2. (after detailing app creates descriptions automatically, and uploads instantly to property portals with photos) Would Listing App impress client: 5x yes; 2x no; 3x speed not an issue

Q3. Who (in their office) goes to see new clients: 7x Manager; 3x all negotiators

Q4. What phone do they use: 2x Blackberry; 1x Android; 7x iPhone

Q5. Will a client sign terms immediately (at client visit in property): 3x always; 3x often; 2x sometimes; 2x never and always wait before marketing.

Other observations:

- All used signed T&Cs - none took instructions on verbal agreement or handshake

- Current process: 50/50 between copy and paste descriptions and freestyle descriptions.

- half had property management desktop software: Eurolink, PBS, Resource Technologies, EstatesIT

- other half just copy and pasted into Rightmove and Zoopla's online CMS

- of 13 agents visited: 11x stayed seated; 2x stood up to greet and chat to me.

- of those who were interested, they valued two things: quick/instant and quality of photos.

- only two were concerned that iPhone photos would not be good enough, but without prompting stated they would like to use the iPhone instead of DSLR

[chrisbridgett]

So... what did you want advice on, exactly? All you did was post the results of your survey?

[rayhano → chrisbridgett]

What do you make of the responses in relation to the product. Does there seem to be a demand. Am I asking the right questions.

[super9]

I'm finding it hard to understand what you're saying because this is one big blob of text. Can you format it with paragraphs and bullet points?

[davidw → super9]

That, and I couldn't pick out the actual question in any case.

[rayhano → davidw]

Sorry about the paragraphs - they should be there now.

The question is what do you make of the feedback in relation to the product. Does it seem that there is a need for the product. Am I asking the right questions of my potential customers.

[gregd]

Your questions need to be:

1. More direct

2. Well thought out