The "-uino" suffix is pretty blatantly associated with the arduino platform. To go out there and claim you're using it for the "hobby electronics association" is pretty disingenuous.
Agreed, and it's worth pointing out that this is what Arduino has to say on the matter:
"Note that while we don't attempt to restrict uses of the "duino" suffix, its use causes the Italians on the team to cringe (apparently it sounds terrible); you might want to avoid it. (It's also trademarked by a Hungarian company.)"
