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Exactly. It is an incredibly refreshing departure from how things are normally done in Corporate America.


And I think it's worth it for them to spend CEO time on it.

Because the difference is not just between people reading good PR vs mediocre PR, but whether people will actually read it. (I.e. if it's not worth doing well, might as well not do it.)


Having a fearless leader one can look up to must also be fucking awesome for employee morale.


It works for the military.




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