Pretty awesome. I eventually shelved a somewhat similar idea, of a more modular, minimal desk for hackers that could be customized [1] (the original concept included an open ecosystem for the modular components). I found that all the work going into manufacturing and distribution were just a huge time sink and I didn't have the drive for this particular project. Maybe a service like this would allow me to resurrect my concept in the future.
[1] https://vimeo.com/23515020