As far as their money goes. 4 million members at ~$25 per year = $100 million in annual revenue from dues alone. That doesn't count donations. The industry does of course contribute, but the mistake gun control activists make over and over again is that they assume the NRA is about money. They think they can outspend the NRA and win. They can't because the NRA is not about money. It's about people who are well organized and passionately engaged in the cause.
If you listen to people talk, you'd assume the NRA is one of the big spending DC lobbyists. They're not. Look up where they rank on open secrets and how much they donate to candidates. They have a presence, but it's no where near indicative of their power.
About a week before each election every NRA member gets a bright orange postcard in the mail with a list of the candidates, local and national, that are up for election and exactly what the NRA thinks of their stance on guns. Those members pay attention and vote. That is what makes the NRA powerful.
I have the impression that the following are true of the NRA (with comparison to the National Association for Gun Rights)
1. They don't file audited accounts (the NAGR are as bad)
2. 4 million members is widely seen as a large overestimate (the NAGR figures don't attract as much noise)
3. The NRA board aren't really accountable to their membership (the NAGR says they are)
4. It's unusual for a grassroots organisation to have most of its money come from sources other than membership fees and merchandising. The NRA seems to be around 40%, the NAGR claims that most of its money comes from subscriptions. It is common for corporate supporters to make donations on behalf of lobbyists, rather than to the lobbying outfit, and pay the lobbying outfit "consultancy fees".
> About a week before each election every NRA member gets a bright orange postcard in the mail with a list of the candidates, local and national, that are up for election and exactly what the NRA thinks of their stance on guns. Those members pay attention and vote. That is what makes the NRA powerful.
That's a good argument. I'm not sure what I think, to be honest, but the EFF seems to be grassroots to me in a way that the NRA isn't.
The NRA has had the freaking IRS audit it; I know during the Clinton Administration, I'd be surprised if that was the only time. And I'm pretty sure it has an independent auditor, it's huge, the NAGR is completely obscure and very close to being a lifestyle company/scam.
The NRA has serious credibility and no serious person doubts their 5 million cited membership number. You do realize that's only a fraction of the country's gun owning population?
OK, today the NRA is not accountable to its membership, I'll grant you that hands down. But it was during the critical period of the '70s.
I don't mean tax returns, I mean regularly filing audited accounts. If they have filed those, I'd be delighted to find out where I can obtain them.
> no serious person doubts their 5 million cited membership number
The figure for NRA membership has been an active controversy for the last decade, after a former NRA board member asserted that the NRA was lax in a number of ways about how it maintain its membership list (e.g., not taking people of their list of life members when they died). The WaPo did a short Q&A about it - http://www.washingtonpost.com/blogs/fact-checker/post/does-t... (a rare example of a WaPo story on the NRA that didn't get attacked by the 2nd-amendment media)
> only a fraction of the country's gun owning population
At what, 2%? Which makes the fact that they are de-facto the voice of gun-owning voters kind of odd.
Do you really think an organization of that size and under that much political scrutiny would get away with such a lie? Not to mention the defrauding of their advertisers that would have to take place.
Even the Washington Post's fact checker column couldn't find fault with their numbers. And that's as anti-gun a newspaper as exists.
If you listen to people talk, you'd assume the NRA is one of the big spending DC lobbyists. They're not. Look up where they rank on open secrets and how much they donate to candidates. They have a presence, but it's no where near indicative of their power.
About a week before each election every NRA member gets a bright orange postcard in the mail with a list of the candidates, local and national, that are up for election and exactly what the NRA thinks of their stance on guns. Those members pay attention and vote. That is what makes the NRA powerful.