Considering that Newspapers lose money on each sale, it sounds good.
For example, a $1 newspaper costs the paper $1.50 to print and distribute. In theory, they are supposed to make back that 50 cent loss (plus cover all their other operating expenses) on advertising.
So, for a newspaper, my options are:
1) Sell a hardcopy at a $.50 loss and make $1 in profit on advertising, netting a $.50 profit
2) Make $.30 on a Kindle sale, $.50 in advertising, netting a $.50 profit, netting $.80 profit (as of now, advertisers usually won't pay as much for electronic ads).
For example, a $1 newspaper costs the paper $1.50 to print and distribute. In theory, they are supposed to make back that 50 cent loss (plus cover all their other operating expenses) on advertising.
So, for a newspaper, my options are: 1) Sell a hardcopy at a $.50 loss and make $1 in profit on advertising, netting a $.50 profit 2) Make $.30 on a Kindle sale, $.50 in advertising, netting a $.50 profit, netting $.80 profit (as of now, advertisers usually won't pay as much for electronic ads).