6) "We don't sell books, or make money from customers. Instead, your eyeballs are the product, and we sell chain-wide coverage of recently-released titles (including a guarantee our clerks will read+familiarize themselves with your book) to publishing houses. We want people to come in and read the book for 30 minutes and be itching to buy it on Amazon by the time they leave; that's what the publisher is paying us for."
Sort of neatens up the incentive structure, doesn't it?
(This also means they don't have to have any storage; they only need two or three pristine copies of each book to put on display. And it can even work for books that are otherwise digital-only: the only physical copies are one-offs created solely for display purposes, printed by the author's marketing agency using a service like Lulu and delivered directly to each participating book-gallery. In other words, the "books" become part of the PR kit for a book launch, rather than the goods being sold.)
6) "We don't sell books, or make money from customers. Instead, your eyeballs are the product, and we sell chain-wide coverage of recently-released titles (including a guarantee our clerks will read+familiarize themselves with your book) to publishing houses. We want people to come in and read the book for 30 minutes and be itching to buy it on Amazon by the time they leave; that's what the publisher is paying us for."
Sort of neatens up the incentive structure, doesn't it?
(This also means they don't have to have any storage; they only need two or three pristine copies of each book to put on display. And it can even work for books that are otherwise digital-only: the only physical copies are one-offs created solely for display purposes, printed by the author's marketing agency using a service like Lulu and delivered directly to each participating book-gallery. In other words, the "books" become part of the PR kit for a book launch, rather than the goods being sold.)