I'm really not surprised it's bringing down open rates. I find I'm ignoring far more emails in my inbox as they are out of view and in the promotions tab.
Ultimately, if I don't open the email, the content isn't that useful. Before I would quickly open and delete when done, just to keep my inbox clean.
Does it mean I pay less attention to the marketing messages? No.
Ultimately, if I don't open the email, the content isn't that useful. Before I would quickly open and delete when done, just to keep my inbox clean.
Does it mean I pay less attention to the marketing messages? No.