It's not hard to create beautiful layouts and cool interactions when one is not constrained by real-world limitations, restrictions, users, budget, and technologies.
In general I'm not a fan of this sort of splashy, spec or concept project. I think it telegraphs that a company is not focused enough on real work, or at least that they do not understand the crucial importance of constraints to good design.
It reminds me of this rant about tech company "concept videos", which I very much agree with (ignoring if possible the MS vs Apple minefield):
It additionally reminds me of this particular agency's (f-i) previous HN submissions and tagline plastered on all their pages ('we built the new USA Today site, IMHO
In general I'm not a fan of this sort of splashy, spec or concept project. I think it telegraphs that a company is not focused enough on real work, or at least that they do not understand the crucial importance of constraints to good design.
It reminds me of this rant about tech company "concept videos", which I very much agree with (ignoring if possible the MS vs Apple minefield):
http://daringfireball.net/2011/11/companies_that_publish_con...