Many newspaper companies are struggling with a move to digital as well as potentially diversifying their offering online.
I was wondering this morning why a newspaper/media company couldn't explore trading ads/promos with online startups for equity? If managed carefully, the risk could be minimal.
Would startups give up some equity in exchange for weeks/months of help with advertising to get some traction when they launch?
Obviously some level of oversight, the assurance of equity and whatever else would take a bit of time and paperwork, but surely that wouldn't be beyond an established organisation with survival as motivation?
