Getting controversial iPhone app rejected an easy way to promote your accepted apps?

[amichail]

Controversial app rejections tend to make mainstream news. So why not submit a controversial app on purpose to direct traffic to your accepted apps?

[yan]

Or you can make a worthwhile app?

Seriously, does that traffic translate into purchases? The majority of people who follow these releases are developers themselves. That seems like a lot of work to raise a little publicity. That effort would be put to better use relying on polishing your main app and spreading the word the old-fashioned way.

[amichail → yan]

Have you had much success recently with the "old-fashioned way"? If so, could you be specific about which method(s) in particular were effective?