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Given that Medium currently has no advertisements, one really wonders what step 2 could possible be except to display ads once momentum has peaked.


It could be selling digital copies on iBooks, Amazon, with B&N. It could be packaging curated collections as a paid periodical. It could be anything, and all without compensation to the authors.


Some ideas:

- optional domain names

- custom branding for companies wanting a blog engine

- sponsored articles linked from home page

- as others have mentioned they could create e-books based on popular topics


if they're ever going to do ads, you know it'll be in a fancy 48px font screaming at you...




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