The issue is there's already accurate words to describe these extensions; DRM.
But the accurate words have negative connotations so they avoid them on purpose and try to use positive ones which may be technically accurate but wouldn't be how anyone would normally choose to describe them. This is the definition of spin.
I think we should just all start calling these extensions either something like "Digital Restriction Extensions" (DRE for short) or just plain and simply "DRM Extensions". If misleading garbage like "Premium Media Extensions" were left to the likes of Netflix press releases, reporting on the subject would be much more truthful.
But the accurate words have negative connotations so they avoid them on purpose and try to use positive ones which may be technically accurate but wouldn't be how anyone would normally choose to describe them. This is the definition of spin.