Yahoo Officially Acquires Tumblr

[dkasper]

http://yahoo.tumblr.com/post/53441093826/tumblr-yahoo-its-officially-official

[pkfrank]

Looks like they're unveiling some of their new "in-house" Tumblrs:

http://yahoosearch.tumblr.com/

http://yahoomessenger.tumblr.com/

http://yahoomail.tumblr.com/

http://yahoosports.tumblr.com/

http://yahooanswers.tumblr.com/

http://flickr.tumblr.com/

If these are used as "corporate blogs" for the various services, it seems like an appropriate use of Tumblr.

However, I worry that it'll turn into a misguided attempt at "synergizing" their properties, and that it might just be a cringe-fest.