The problem is unless you're guy kawasaki, kevin rose, or some serial entreprenuer/misc luminary what proof do you have that you can outsell someone who can program?
(hypothetically if this is the case:) it's really hard to convince someone of your value if you can't even sell it to an angel or vc, and have cash as proof
that's a stereotype that not all programmers fall into... especially the ones that do it out of the necessity of seeing their idea come to life as opposed to love of puzzles alone
not all business people are too proud to step outside of their comfort zone and learn something new...
From my own observation, programmers can and do have a very difficult time both understanding what people are willing to pay for, and getting them to pay for it.
Some hackers are great salesmen, and a few business folk are decent programmers, but if you're going to use the painting analogy the way the GP did, you can't discount the act of selling as something that'll just happen.
if you don't provide a counter example - it's almost the same as saying all
if you think most programmers are pizza box hermits, i think you need to spend some time with more of them. the stereotype has some basis in some parts of the country, but i think it's largely overblown
I'm not discounting the act of selling... it's just from my personal experience most business people aren't great at presenting or selling either - it's only a few (saying something is very different from doing - this relates to my view on ideas too), hence the need for proof (or your cash)
They didn't coin the phrase "starving artist" for fun.